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First Stage Seeks Digital Marketing and Content Manager

First Stage Seeks Digital Marketing and Content Manager


The Digital Marketing & Content Manager is responsible for creating and managing company-wide strategy for emails, social media, website content updates and analytics, and creating and curating dynamic content to share among all digital platforms. The position serves as an integral member of the marketing team, works with all departments and stakeholders, and reports to the Marketing & Public Relations Director.


  • Develop and manage effective email marketing campaigns that achieve communications and revenue goals. Ensure email marketing and segmentation strategies are within industry best practice standards. Monitor email metrics to optimize campaign performance. Work collaboratively with other departments to coordinate their specific email marketing needs.

  • Maintain active social media presence for First Stage aligned with the company brand, including Facebook page, blog, YouTube, Twitter, Instagram, etc. Ensure two-way communication with constituents to drive engagement.

  • Manage all paid social media advertising with digital marketing agency.

  • With the Marketing and Public Relations Director and other outside agencies, keep up to date of social media evolution and its relevancy to First Stage’s marketing strategies.

  • Manage First Stage’s website, updating the content on a regular basis with web-optimized copy, photo, video, and forms, coordinating with other departments on timely content needs. Work collaboratively with the Marketing & Public Relations Director and General Manager on developing and implementing a robust digital strategy. Lead in tracking analytics to maximize website performance results.

  • Create and curate dynamic content to tell First Stage’s story through our digital channels, equally representing our productions, Theater Academy, Theater in Education programs, and First Stage alumni.

  • Manage the publication of our playbills for each production, collecting artists’ bios, headshots, and other materials, working with publisher on layout and editing, and facilitating the proofing process among key staff for timely delivery.

  • Drive the collaboration among internal departments (Marketing, Box Office, Theater Academy, Theater in Education, Development) to ensure efficiency and clarity in all communications (via email, web, and social media).

  • Actively manage an organization-wide content calendar for website, email, and social media communications, aligned with strategic objectives and marketing campaigns.

  • Other duties as assigned.


  • Proactive, creative, and professional collaborator who is comfortable working with a variety of individuals, including colleagues, artists, young people and families, and outside vendors.

  • Able to quickly gain a deep understanding of First Stage and apply that understanding to day-to-day operations.

  • Detail and results-oriented and organized; comfortable multi-tasking to produce high- quality work on tight deadlines.

  • Strong written and verbal communication and project management skills required. 

  • Proficiency in Microsoft Office (Word, Excel, Powerpoint, Outlook) is necessary. Working knowledge of email marketing platforms, CRM, and social media platforms required; knowledge of Google Analytics preferred; knowledge in Tessitura and Mail2 helpful; familiarity with photo and video editing software helpful.

  • Bachelor’s degree, and at least three years’ work experience in digital or direct marketing capacity; performing arts or non-profit experience is a plus.

  • Must have the ability to successfully pass a background check.


    First Stage offers a mission you can stand behind and a family friendly, positive work environment. This full time non-exempt position requires occasional early morning, evening or weekend hours. First Stage provides a competitive benefit package that includes but is not limited to the following: annual salary, year-round health/dental/vision coverage, generous healthcare reimbursement arrangement, life insurance, short term and long term disability as well as a 403(b) plan.


    Send resume, cover letter, and salary requirements by July 15, 2018 to Jennifer Hubbartt at No phone calls, please.


    One of the nation’s leading theaters for young audiences and families, First Stage transforms lives by creating professional theater experiences that inspire, enlighten and entertain, drawing annual audiences of over 135,000 with more than 300 performances each year. Its Theater Academy, the nation’s largest high-impact theater training program for young people, fosters life skills through stage skills to 1,500 young artists annually. Through its innovative Theater in Education programs, First Stage is Wisconsin’s leader in arts-integrated education in schools, serving 20,000 students in classrooms throughout southeastern Wisconsin each year.

    FIRST STAGE is an equal opportunity employer and as such, we consider individuals for employment according to their abilities and performance. Employment decisions are made without regard to race, age, religion, color, gender, sexual orientation, national origin, physical or mental disability, marital or veteran status, or any other classification protected by law.

    Updated June 27, 2018

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