Marcus Center for the Performing Arts Seeks Digital Marketing Associate
Under the general supervision of the Vice President of Sales and Marketing the Interactive Media Associate is responsible for creation and management of all aspects of the Marcus Center’s digital media, as well as assisting the team with administrative and organizational duties including content management and e-mail design.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Implement strategies to drive online traffic to company website for engagement and ticket sales.
Develop and execute digital advertising campaigns.
Track conversion rates and analyze digital marketing and campaign engagement plans.
Coordinate and execute a digital media plan in conjunction with events and programming that
results in expanded reach and growth.
Monitor digital media interactions and engagement.
Develop strategy and manage email schedule, draft and deploy email campaigns and
Develop and coordinate messages across all media platforms in alignment with overall strategic
Key contributor to website strategic planning, and update website content, draft and manage
event pages on website, and is key contact for coordinating efforts related to renters event
Design digital assets for use on website, online advertising, social sites, and others as needed.
Assist in the design and deployment of Marcus Center’s online quarterly publication, collects and
edits information from resident groups and PR Specialist, and responsible for electronic publishing.
Manage and coordinate building signage schedule.
Assist in the compilation of financial documents for marketing settlements.
Manage online event listings.
Records monthly printing and signage charges for the Accounting Department.
Participate in Marcus Center staff meetings and marketing team meetings.
Attend various event and performances at the Marcus Center.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Knowledge, Skills and Abilities
Experience in digital content creation.
Experience with Microsoft Word and Excel, and Adobe suite necessary.
Experience with e-mail marketing software with platforms preferred.
CRM experience preferred.
Database experience preferred.
Successful candidate will be a motivated, organized, resourceful and creative self-starter
who is able to manage multiple projects and changing priorities on a tight deadline.
Must be detail-oriented.
Availability to work evening and weekends as required.
Education and Experience
Bachelor’s degree preferred or equivalent related experience.
Minimum of three year’s experience managing all aspects of digital media marketing
including email marketing software.
• Will be required to communicate to the public, Board members, donors, customers, business contacts, vendors, elected officials and management on matters of business, schedules and meetings. Some of the information is highly confidential. Requires the use of tact and good judgment.
• Must have the ability to effectively relay information and respond to questions. Must have superior writing skills, and excellent communication, interpersonal and analytical skills.
Other Skills and Abilities
• Must have excellent computer skills. Supervision
• Must be able to function with little or no supervision.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential function of this job.
While performing this job the employee is required to sit and use hands to finger, handle, or touch objects, tools or controls. The position requires extensive close vision. The employee is frequently required to talk or hear. The employee is occasionally required to stand, walk, stoop, kneel or crouch.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
The noise level in the work environment is usually quiet.
This job description describes the general nature and scope of responsibilities for this position. Please note other duties may be assigned at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Send resume, salary requirements and three references to:
Marcus Center for the Performing Arts, Attn HR, 929 North Water Street, Milwaukee WI 53202 or via e-mail to firstname.lastname@example.org
Marcus Center for the Performing Arts is an equal opportunity employer.