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Sharon Lynne Wilson Center for the Arts Seeks Audience Development Manager

Sharon Lynne Wilson Center for the Arts Seeks Audience Development Manager

Summary: The Audience Development Manager is responsible for the planning, implementation, and measurement of audience development strategies, with the goal of cultivating new audiences and advocates while deepening existing patrons’ investment in the Wilson Center’s mission to serve as the catalyst for lifelong discovery and exploration of the arts. The Audience Development Manager is a part of the Marketing team and reports to the VP-Marketing & Communications.

Key Responsibilities:
 Work with VP-Marketing & Communications to create audience development strategies that will cultivate new audiences and deepen the connection of existing audiences.
 Investigate, strategize, develop, execute, and measure new audience development plans and initiatives.
 Work cross-functionally with the marketing, development, artistic, and education departments to determine how all audience development events or initiatives might intersect and benefit each group; facilitate clear communication and aligned tactics across departments.
 Assist VP-Marketing & Communications in developing annual advertising plan that will increase audiences from targeted demographic and interest groups; track, evaluate, and make marketing strategy/advertising plan recommendations based on audience development data.
 Provide regular analysis of marketing sales and goals with updated forecasts as needed.
 Oversee dynamic ticket pricing, including tracking, testing, and evaluation of pricing decisions.
 Build reports and pull audience lists from Tessitura database system.
 In relation to audience development goals, work with the Creative Content Director to continually improve effectiveness of Center’s website, as well as assess Center’s brand and visual identity.
 Work with VP-Marketing & Communications to develop and maintain a more strategic social voice, including but not limited to analysis of Facebook, Twitter, Instagram, YouTube, and LinkedIn.
 Monitor the performance of audience development campaigns and review web, email, and social media analytics to inform marketing activity.
 Research, recommend, and assist in implementation of new communication strategies that increase audience reach and engagement; evolve digital marketing activities based on best practice and capitalize on relevant new technologies and platforms that support goals.
 Develop and manage a survey strategy to effectively monitor and report on audience satisfaction.
 Work with Box Office Manager to develop and execute a customer relationship management strategy to re-engage with lapsed attendees and develop loyalty and frequency amongst existing audiences.
 Establish data collection best practices for box office staff and effectively communicate and reinforce importance of following these procedures during customer transactions.
 Track activity to improve conversion rates.
 Make connections and build relationships with vendors and community partner organizations/individuals that facilitate audience development initiatives.
 Assist VP-Marketing & Communications and Creative Content Director to capture and communicate Wilson Center performances, programs, and events via video production, photographs and digital media as appropriate.
 Represent the Center at performances, festivals, and other events on-site, as well as throughout the community.
 Assist VP-Marketing & Communications in overseeing Audience Development committee, to include scheduling meetings, taking minutes, and maintaining regular communications with committee members.
 Other duties as assigned.

Key Qualifications
 Bachelors in Marketing, Communications, or similar discipline
 Patron-centric and customer service focused
 Knowledge of data and the arts
 Up-to-date knowledge of Google Analytics, Ad Words, and social media and digital advertising trends
 Experience in promotions, ad planning, and media buying
 Ability to prioritize and manage multiple projects simultaneously on tight deadlines
 Excellent written and verbal communication skills
 Strong project management skills with ability to prioritize projects
 Experience working in a fast-paced multi-disciplinary nonprofit arts venue or similar environment
 Demonstrated experience in email marketing, SEO, and social media engagement  Previous experience in creating and maintaining marketing plans and budgets
 Previous experience working with boards and committees
 Ability to engage with small and large groups of diverse stakeholders
 Strong knowledge of Microsoft Office suite necessary, particularly Excel, Word, and Outlook
 Knowledge of Tessitura or similar CRM system
 Working knowledge of WordFly  Familiarity with the Greater Milwaukee arts community
 Ability to work occasional nights and weekends as needed

About the Sharon Lynne Wilson Center for the Arts As a multidisciplinary nonprofit cultural arts facility with a 17-year history of excellence, it is the mission of the Sharon Lynne Wilson Center for the Arts to serve as a catalyst for lifelong discovery and exploration of the arts. Situated in Brookfield's beautiful Mitchell Park, the Wilson Center is recognized as a cultural anchor in the Greater Milwaukee community and focuses on three main disciplines: performing arts, arts education, and visual arts.

Since opening in 2002, the Wilson Center has continued to celebrate its five core values of excellence, innovation, passion, stewardship, and collaboration through a diverse array of premier performances, educational programs, classes, festivals, and special events. The Wilson Center annually welcomes more than 45,000 people, including more than 10,000 students every year— many of whom are being introduced to the arts for the first time. Through arts education programs such as Beyond the Classroom, ArtsReach, and Arts Camp: The Art of Nature, as well as year-round visual art classes and exhibitions, the Wilson Center promotes lifelong learning for children, teens, families, and adults.

The Wilson Center is recognized for its intimate and vibrant performances, including Branford Marsalis, Audra McDonald, Pilobolus, Hilary Hahn, Suzanne Vega, Leo Kottke, Jessica Lang Dance, Venice Baroque Orchestra, Yamato, Al DiMeola, Kronos Quartet, Roseanne Cash, and many other internationally acclaimed artists and ensembles. Performances take place in The Harris Theater, the cabaret style Dawes Studio Theater, and the Gerlach/Haack Outdoor Theater, which is home every summer to the Starry Nights free outdoor concert series.

Application Information
Send cover letter, resume, salary history, and three references to ncooper@wilson-center.com with the subject line: Audience Development Manager. All information will be kept in confidence—no references will be contacted without prior notification of finalists. The Wilson Center is an equal opportunity employer and believes in equal opportunity for all employees and applicants. Accordingly, all employment decisions are based on the principles of equal opportunity. These decisions include recruitment, selection, promotion, transfer, discipline, compensation, benefits, training and other personnel actions involving persons in all job titles and shall occur without regard to race, creed, color, religion, sex, age, ancestry, national origin, disability, military service, sexual orientation, or marital status.
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